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SALES & MARKETING LEADERSHIP MENA SUMMIT

22 - 23 January 2019 - Dubai
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PAST SPEAKERS

SEE THE PREVIOUS SPEAKERS & CASE STUDIES

Dr. Spencer
DANDO

Director of WiFi and Advertising

Muhannad
KADI

GM Brand Communication

Fatih
CIGAL

SVP Cargo Marketing

Prashant
MENON

SVP and Head of Marketing & Customer Analytics

Dawesh
BISHNOI

General Manager Commercial Finance and Investments

Dharmin
VED

CEO E-Commerce

CONFERENCE TOPICS 2019

LOOK AT THE TOPICS THAT WERE DISCUSSED

  • Sales & Marketing in MENA Region: Top Trends, Challenges Faced and Solutions Required
  • Digital Marketing: Converting Challenges into Advantages in the Middle East
  • The Next-Generation Sales Force: Harnessing Data to Boost Productivity
  • Bridging the Gap between Sales and Marketing
  • The Artificial Intelligence Revolution: Adopting Automation and Disruptive Technologies
  • Building Sales: Trends To Watch And Implement
  • Building Profitable Multi-Channel Sales Strategy
  • The Art of Customer Centricity & Its Impact on Business Growth
  • Key Account Management Creation: A Modern Approach
  • Achieving Commercial Excellence: A New Era for Business

DESIGNED FOR

Members of board, C-level, Senior Vice Presidents, Vice Presidents, Directors, and Heads of departments from pharmaceutical, telecommunication, hospitality, aviation, banking, and retail industries involved in:

  • Sales
  • Marketing
  • E-Commerce
  • Merchandising
  • Advertising
  • Commercial Excellence
  • Commercial Operations
  • Digital Marketing
  • Sales Operations
  • Sales Strategy

CASE STUDIES

PAST CASE STUDIES INCLUDE

CASE STUDY / DAY 1

E-commerce and Air Freight Evolution

In his presentation, Mr. Fatih CIGAL will be sharing facts and figures on the growth of air cargo movements in international trade and benchmarking Turkish Cargo’s position in the market. Mr. CIGAL will also be introducing 2 specific case studies (one case on e-commerce from an airline perspective and another case on a selected special cargo product) to show how we cope with the challenges in trade lanes and turn them into opportunities.

  • Introduction:
  1. Turkish Airlines and Turkish Cargo Network & Fleet
  2. Turkish Cargo Overall Growth
  • E-Commerce from an Airline Perspective
  1. Global e-commerce Trends & Analysis
  2. Airlines’ Focus Points & Involvement
  3. Our corporate approach to e-commerce

Case Study 1: “A Common Carriage Model” (with a global courier company or agent)

  1. Process Management & Negotiations
  2. Operational & Commercial Challenges & Solutions
  • Air Freight Evolution
  1. Fleet Investments
  2. Facility and IT Infrastructure
  3. Special Cargo Share
  4. E-freight (e-billing, e-booking etc.)
  5. Inter-model transportations (Road Feeder and Interline Agreements)
  6. New product and service portfolio
  7. Collaboration with other stakeholders

Case Study 2:  Best Practice for Pharmaceuticals and Healthcare Products

  1. IATA CEIV Pharma Certification and Envirotainer’s QEP Accreditation”
  2. Operational Evolution in Istanbul HUB and other origins and destinations
  3. Integrity of Cold Supply Chain (End-to-end logistics)
  4. Active Container Shipments
  • Istanbul New Airport (INA) Project & Turkish Cargo’s Projection

Fatih
CIGAL

SVP Cargo Marketing

Muhannad
KADI

GM Brand Communication

CASE STUDY / DAY 1

Changing Brand Perceptions

Explore how brands shift their negative legacy and create a rich
experience with their customers.

  • How brand perceptions are formed?
  • How to change brand perceptions?
  • Case studies

CASE STUDY / DAY 2

Marketing in the Era of Artificial Intelligence

In this new era of Artificial Intelligence, companies will need to use new
strategies to maximize their marketing investments. The presentation
will discuss some of the key issues that will impact various industries.

  • Current developments in AI
  • Implications for Marketing
  • What does the future hold

Prashant
MENON

SVP and Head of Marketing & Customer Analytics

Dr. Spencer
DANDO

Director of WiFi and Advertising

CASE STUDY / DAY 2

Connected Transport providing Big Data and Reach

du provides the passenger WiFi service in most of the Dubai RTAs public transport  – Metro, Tram, Taxis, and Bus Shelters. This provides a direct experimental connection to millions of passengers each day as they go to work, shopping, home or entertainment. The digital experience also allows for big data to be collected and used to optimize the advertising potential to these passengers.

  • Millions of passengers per month
  • Interaction is as they on their way to make decisions – shop, home, work, sports, leisure…
  • Passengers provide consent to marketing
  • Big data collected on all active and passive passengers

STAY UPDATED FOR THE 2020 EDITION

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