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SPEAKERS

CASE STUDY / DAY 1

E-commerce and Air Freight Evolution

In his presentation, Mr. Fatih CIGAL will be sharing facts and figures on the growth of air cargo movements in international trade and benchmarking Turkish Cargo’s position in the market. Mr. CIGAL will also be introducing 2 specific case studies (one case on e-commerce from an airline perspective and another case on a selected special cargo product) to show how we cope with the challenges in trade lanes and turn them into opportunities.

  • Introduction:
  1. Turkish Airlines and Turkish Cargo Network & Fleet
  2. Turkish Cargo Overall Growth
  • E-Commerce from an Airline Perspective
  1. Global e-commerce Trends & Analysis
  2. Airlines’ Focus Points & Involvement
  3. Our corporate approach to e-commerce

Case Study 1: “A Common Carriage Model” (with a global courier company or agent)

  1. Process Management & Negotiations
  2. Operational & Commercial Challenges & Solutions
  • Air Freight Evolution
  1. Fleet Investments
  2. Facility and IT Infrastructure
  3. Special Cargo Share
  4. E-freight (e-billing, e-booking etc.)
  5. Inter-model transportations (Road Feeder and Interline Agreements)
  6. New product and service portfolio
  7. Collaboration with other stakeholders

Case Study 2:  Best Practice for Pharmaceuticals and Healthcare Products

  1. IATA CEIV Pharma Certification and Envirotainer’s QEP Accreditation”
  2. Operational Evolution in Istanbul HUB and other origins and destinations
  3. Integrity of Cold Supply Chain (End-to-end logistics)
  4. Active Container Shipments
  • Istanbul New Airport (INA) Project & Turkish Cargo’s Projection

Fatih
CIGAL

SVP Cargo Marketing

Muhannad
KADI

GM Brand Communication

CASE STUDY / DAY 1

Changing Brand Perceptions

Explore how brands shift their negative legacy and create a rich
experience with their customers.

  • How brand perceptions are formed?
  • How to change brand perceptions?
  • Case studies

SAMPLE OF KEYNOTE SPEAKERS AND THEIR CASE STUDIES

This year Summit will host speakers from the world’s leading companies.
See sample of key note speakers.

Dr. Spencer
DANDO

Director of WiFi and Advertising

Prashant
MENON

SVP and Head of Marketing & Customer Analytics

Fatih
CIGAL

SVP Cargo Marketing

Muhannad
KADI

GM Brand Communication

Dawesh
BISHNOI

General Manager Commercial Finance and Investments

Dharmin
VED

CEO E-Commerce

CASE STUDY / DAY 2

Marketing in the Era of Artificial Intelligence

In this new era of Artificial Intelligence, companies will need to use new
strategies to maximize their marketing investments. The presentation
will discuss some of the key issues that will impact various industries.

  • Current developments in AI
  • Implications for Marketing
  • What does the future hold

Prashant
MENON

SVP and Head of Marketing & Customer Analytics

Dr. Spencer
DANDO

Director of WiFi and Advertising

CASE STUDY / DAY 2

Connected Transport providing Big Data and Reach

du provides the passenger WiFi service in most of the Dubai RTAs public transport  – Metro, Tram, Taxis, and Bus Shelters. This provides a direct experimental connection to millions of passengers each day as they go to work, shopping, home or entertainment. The digital experience also allows for big data to be collected and used to optimize the advertising potential to these passengers.

  • Millions of passengers per month
  • Interaction is as they on their way to make decisions – shop, home, work, sports, leisure…
  • Passengers provide consent to marketing
  • Big data collected on all active and passive passengers
FOR MORE INFORMATION REQUEST FULL PROGRAMME

See what keynote speakers will be taking part in the exclusive speaking panel.
Explore what case studies will be discussed by our senior corporate speakers.

Sales & Marketing Leadership MENA Summit
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